Today’s article will have a special content, it will not be an informative one, but one that can connect you more with our CBD Funhouse brand. Today is about the founder of this concept, about the person who invests, works, offers and fights to create and support an indispensable product, which brings a plus for the quality of life and health of those in Romania and all Europe.
She herself is a graduate of the Faculty of Economics and Business Administration of Al. I. Cuza, from Iasi, majoring in marketing. What recommends her even more is her extensive experience (over 10 years) in running a successful business in Ibiza. Loredana Handuc is a person who has a lot to say and share, and in today’s article we will talk about how she shared the experience and steps of building a brand like CBD Funhouse with the country’s future marketers, from the same university she graduated from. See the story here.
The current students in year 3, future entrepreneurs and ambassadors of creativity had the opportunity to participate in a seminar led by Hopsa Eliza, PhD student of SDEAA and associate professor at the FEAA Marketing Department, where entrepreneur Loredana Handuc gave them information about start- CBD Funhouse to study the various problems encountered and to come up with solutions for them, through a marketing planning as a final project. Thus, Loredana managed to mobilize students and organize a first study conducted online, in Facebook groups which include various consumers of CBD products.
In this rather complex and open seminar, Loredana told the students about her new brand and the impediments encountered (real problems that appeared at the beginning of the road), and the task of the future entrepreneurs was to study no only the legislative possibilities but also unique ways in which the business can be promoted and developed:
“CBD Funhouse is an out-of-the-box concept for the Romanian market, with totally different possibilities compared to those found in Ibiza. If there the evolution of this type of business was constant, natural and fast, in Romania it is more difficult due to the unstable legislation and the lack of information to the general public. Our CBD-based products have all the necessary qualities to be at the top, being premium, natural, legal products (they do not contain THC), sourced from the best suppliers in Germany, tested in third-party laboratories, therefore, an innovation for those who want a health bonus. I wish the new generation of entrepreneurs to let their creativity run free, to have the courage to be pioneers in fields not yet exploited in Romania, and I encourage them not to give up even if they encounter the unexpected along the way. In my case, it’s about legislation and how to advertise it, but that didn’t make me give up on my dream.” (Loredana Handuc)
Thus, all projects had a common theme, namely finding solutions to the impediments encountered by a start-up such as CBD Funhouse. Also, each project had to reach the following points:
-presentation of the company
-macromedium
-micromedium
-market marketing analysis
-the SWOT analysis
-research report
-marketing planning
The field and legislative perspectives have been intensively studied, as well as the market, which is not at all simple in Romania when we are talking about a poorly developed branch like the CBD. The students managed to realize high-level projects that touched on many of the strategies already used by CBD Funhouse, but two of them stood out in particular through their innovative approach and proposals.
The team with the best result consists of two young successful future entrepreneurs, Florea Irina Georgiana and Savinescu Elena Beatrice.
The project was based on the legislative analysis of the market for the specific products of the company-national and EU legislation, but also on the analysis of the things allowed / forbidden in a business of this type.
In addition to the in-depth reassessment on the legislative side, the project presented a detailed study related to the company’s social environment. The market was segmented according to age, income and health problems and a detailed analysis of the competition and the behavior of their customers was performed.
Perhaps the most innovative proposal of this project was the administration of a You Tube channel through which the brand could inform potential consumers about products, legality and any other curiosities.
“Development project at national level for a period of 1-2 years” also impressed the entrepreneur invited to the marketing seminar, being made by Cristian Vîrtosu, Petru Moisuc, Laura-Andreea Lupu and Madalina Iuliana Plian.
They presented a good research on political-legislative environment, updated to date. From this project we learned things like the frequency of buying CBD products, the psychological price considered for oils and CBD products, where the product is purchased, decision criteria in the purchase process, sources of information and expected benefits.
The proposal that attracted attention was the participation in fairs and exhibitions organized in Romania that support these types of businesses and can offer them more visibility and exposure
They also suggested the application of the questionnaires from the study conducted in the online environment by the teams directly on the field in front of their own stores. The questionnaire also managed to reveal the next city in which CBD Funhouse should expand.
Eliza Hopsa, the coordinator of the seminar, was also impressed by her students’ projects as well as by the presence of the founder of the CBD Funhouse brand: “Loredana Handuc (…) is with my students this year to share the entrepreneurial experience, but also – what delights me the most, that she is a former FEAA ALUMNI. (…). The business she owns fits her as a glove and if it is to wish a current student-future entrepreneur, it would be to find a business for which they are as passionate as she is about it, her personal style reflects in the image of the business – just as CBD Funhouse is without a doubt and can imprint the work of a lifetime of my friend Loredana. ”
In the end, Loredana set out to implement the proposals and results of the studies by offering an internship at CBD Funhouse for the two winning teams, an intensity that will help them start their marketing career.
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